Do I need to use special tracking links in an Influencer Marketing campaign?

Most Influencer Marketing campaigns are designed to drive traffic to a specific landing page.

In order to tell how much traffic the campaign drove, campaign managers will typically provide campaigners with a special tracking link that they can then use in all their promotional activity.

To grab your tracking link, login to the Campaign Dashboard:

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On the right side of the page is a box called, “Campaign Assets”

Note: This box will ONLY be present if the campaign manager has added a landing page

Click the “Generate Short Link” button:

 

After a second, the short link will appear, and you’ll be able to copy that link for use in your posts, tweets and campaign activity.

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If you want to see how many clicks your link has received, click the “status” icon:

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