ftc disclosures

Disclosures for Influencer Marketing Campaigns

FTC Guidelines for Advertising The FTC requires bloggers properly disclose when they are getting paid to work with a brand. In 2013 they updated their advertising guidelines to give clear guidance on how bloggers should disclose their relationships with brands, including examples for us on social networks like Twitter. The bottom line here is that if you’re an Influencer who is getting paid by a brand, you need to be clear to your users about it: All disclosures should be: Proximate to the information so the consumer does not have to hunt for it Of at least the same size Read more