Do I need to use special tracking links in an Influencer Marketing campaign?

Most Influencer Marketing campaigns are designed to drive traffic to a specific landing page.

In order to tell how much traffic the campaign drove, campaign managers will typically provide campaigners with a special tracking link that they can then use in all their promotional activity.

To grab your tracking link, login to the Campaign Dashboard:

On the right side of the page is a box called, “Campaign Assets”

Note: This box will ONLY be present if the campaign manager has added a landing page

Click the “Generate Short Link” button:

After a second, the short link will appear, and you’ll be able to copy that link for use in your posts, tweets and campaign activity.

If you want to see how many clicks your link has received, click the “status” icon: